This summer, the Yoga Connection in Manassas, VA decided to refresh its brand, and I was excited to be involved.
When I started to work with the Yoga connection, this was their logo:
It had worked for them for many years, but was ready to be refreshed. Here is the new logo:
The goal was to alter the type treatment to update the look and feel, and most importantly: improve readability. I also added a second green color for visual emphasis and variety. The lotus mark is an established component of their brand, so I rotated it and moved it closer to the type so that it felt more integrated.
I moved them to WordPress, and integrated an online booking system which replaced their old manual (and largely paper-driven) system. They specifically requested a website that was calming, welcoming, and gender-neutral, and I think I was able to hit all those targets. Here is the beautiful new website:
I am thrilled with how it turned out and the customer is happy too. Click to see it in action, and book a class while you’re there!