I designed can labels for a line of organic heirloom veggies, an upscale brand that could be found on the shelves at Whole Foods. I created the illustrations of each of the vegetables using a watercolor technique in photoshop. The label layout was done in illustrator. Product photography was done by me.

cans-2

 

 

 

 

cans-1

 

 

 

The logos are designed so that the accent color can change, depending on the product.

 

logos

 

 

 

I also designed a logo for the parent company.

 

parent-co

 

 

Tomato-Label

 

 

 

Beet-Label

 

 

 

Pumpkin-Label

 

 

 

And just for fun, here is the first illustration of beets that I made. I did not end up using it because it was so different from the others.

 

Beets

 

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