I designed can labels for a line of organic heirloom veggies, an upscale brand that could be found on the shelves at Whole Foods. I created the illustrations of each of the vegetables using a watercolor technique in photoshop. The label layout was done in illustrator. Product photography was done by me.
The logos are designed so that the accent color can change, depending on the product.
I also designed a logo for the parent company.
And just for fun, here is the first illustration of beets that I made. I did not end up using it because it was so different from the others.